These are characteristics which defines, in the eyes of the European Commission, female entrepreneurs.
In the following clip: http://www.youtube.com/watch?v=TnH4Jl4bDdQ, sponsored by DG Enterprise and Industry as a way to encourage entrepreneurship, you see how a young women enters a men showroom and sexually unwraps a small package with a blue ring which she adds to the shower.
At the end of the clip the titles introduce Sarah, 23, a European entrepreneur who developed a device to save on running water in the shower.
As women entering the business world did not have enough stereotypes and obstacles to overcome…
According to the European Commission, women entrepreneurs in Europe make up only 34.0%. Survey on European entrepreneurs conducted by eurochambres shows that 17% of European women will hesitate to take on an entrepreneurship initiative for questions concerning self confidence.
These figures clearly demonstrate the need to do more for overcoming specific factors which discourage women from starting or taking over businesses. More importantly, there is a clear need to develop an environment in which existing female entrepreneurs can more easily grow their firms.
Does the above clip comply with these requirements? I strongly doubt it as the video does little to encourage women to become entrepreneurs.
What’s your opinion?
Greetings from the Parliament
Lidia Geringer de Oedenberg
PS – Here are some more examples to promotional video clips under the flagship of the European Commission: